Floor graphics are quickly becoming one of the trendiest and most effective ways of advertising. Experts say floor graphics will be the future of the advertising world because of the simplicity, effectiveness, and affordability. This is noticeable upon observing current locations of advertisements throughout any mall, grocery store or airport. All the walls, shelves, and windows are filled with ads; floor graphics are an untapped resource that provides prime location and maximize views. The psychology behind floor graphics is complimentary to the growth potential of the industry. We’re all programmed to pay close attention to the ground we’re walking on; this instinctual programming paired with advertising makes huge strides in influencing customers buying habits.
Floor graphics are expected to show 12% growth per year through 2015, making it one of the fastest growing advertising pieces available. This growth is undoubtedly due to the tremendous opportunities in advertising and branding. The cost effectiveness of floor graphics is what makes them so appealing. They’re considered “inexpensive enough to use as short term signage and durable enough to use as long term signage.” What more could you desire from a promotional item!
Red Eye Printing is your one stop shop for all things floor graphics. They can be used for directional signage at a tradeshow or convention, advertising and branding within a mall and even creatively on elevators and escalators. 3D floor graphics are an even better way to grab potential customers’ attention as they walk into your store or through a mall. You can even use floor graphics to customize your pool giving it a custom creative feel. Have questions? Give us a call we’d love to go over the options available for you.